Shaw Green Edge Trade Show Exhibit
In collaboration with elleninc creative consultancy, this 2,500 square foot show space was created to showcase Shaw Industries' environmental story, dubbed: The Shaw Green Edge. elleninc and MaD created easy-to-understand exhibits demonstrating complex processes and MaD modeled the displays to scale in 3D, enabling precise representations and exacting measurements for ease of construction. Visualizing the entire booth in 3D allowed for a virtual "walk through" at any point. The finished show space was awarded top honors at the U.S. Green Building Council's trade show: GreenBuild.